Marketing Self-Publishing

Why You NEED Twitter If You’re A Self-Published Author


In the spirit of transparency, and also because it’s easily verifiable, I’d like to disclose that I have around 190 followers on Twitter.

Yes, I realize your cat has more followers than I do. Also, thank you for pointing that out.

BUT… less than two months ago I had 28 followers.

You, probably: “Pshht, big whoop. My friend Kent got like three thousand followers in one day.

First of all, no he didn’t.

Second of all, I’d wager that around 97% of his followers have absolutely no idea who your boy Kent is. And that, my friends, defeats the purpose of having a twitter account (or any social media account for that matter).

It’s not about the number.

It’s all about that bass engagement.

What good is having three thousand followers if they ignore your tweets, never share your content or read your super cool self-publishing/entrepreneurship blog and leave fire comments?

Don’t believe me?  Let’s break this -ish down with a listicle.

Why You Need Twitter As A Self-Published Author

1. It is 100% FREE!!!


As much as you probably don’t want to, you must promote your -ish (ah, see what I did there?)

It’s simple really. People can’t buy ‘the thing’ if they don’t know ‘the thing’ exists.

And look, I know you’re too cool for social media. Heck, I’m the president of the ‘too cool for social media’ fan club. I understand.


Twitter is a completely FREE way to market your book. It’s not $5/mo or $300/year or whatever most book promotion sites are charging nowadays.

You can place your book in front of thousands of folks and if you play nice, some of those folks will then put your book in front of a different set of thousands of folks, and so on and so forth and whatnot.

Look, you don’t have to like social media to know that it’s arguably one of the best, if not the best, way to promote your -ish.

2. The #WritingCommunity is insanely supportive


Instead of me waxing all poetic about how awesome the #writingcommunity on Twitter is, I’ll present this tweet as evidence:


She’s not exaggerating. The #WritingCommunity is made up of writers who know it’s hard out here for a bookpimp.

And I promise, these are some of the most encouraging, kind and just generally dope people in the Twitterverse.

Hit them up. You won’t be disappointed.

3. Networking (aka Shoot Your Shot)


Where is the one place where a normal, everyday, average joe could conceivably get the attention of Oprah Winfrey and JK Rowling?

If you said Twitter, then you clearly haven’t been paying attention.

Nah, I’m messing with you, of course it’s Twitter.

Imo, this is one of the craziest things about twitter. It’s like networking on crack. One day you’re posting a cat meme and the next day, Bill Gates is retweeting you.

It happens, I kid you not. Whole ass careers have been made (and canceled) with one tweet.

So go ahead and jump into the deep end of the Twitter pool. Give a few back rubs to your fellow writers. Retweet and follow voracious readers of your genre.

And be cool when Stephen King slides into your dm’s

Sidenote: There’s a good chance Stephen King will never slide into your dm’s but hey, someone has to win the lottery, amiright?

4. If You Build It, They Will Come

Who, you ask?

Your tribe, silly!


That’s right. This is where you will find your editors and betas. Your go-to book reviewers, and your loyal readers.

Your graphic designers and hype men and if you’re lucky, you like Meredith Grey just might find your person. (Sidenote: It was Christina, not Derrick just so we’re clear.)

And look, I’m not trying to get all “law of attraction” on y’all but I swear some very cool, synergistic stuff starts happening when you press down on that Twitter pedal.

People that you didn’t even know you needed, start showing up exactly when you need them.

And you never know who might show up. So go on and build it.


You, probably: “Okay, fine I signed up for Twitter. Now what?”

Sounds like you might like a handy infographic full of tips.

You, probably: “………sure, I guess.”


In Conclusion

Use Twitter.

evelyn dar



5 replies on “Why You NEED Twitter If You’re A Self-Published Author”

I started building my Twitter account slowly, but surely, a few years ago. It’s not a quick process, but it’s a rewarding one. The liaisons with other authors and with readers are priceless. That said, I could easily have 11,000-12,000 followers if all I cared about were numbers. I block, and we all should, the men looking for dates (probably bots), the women who want to chat privately (more bots), people whose tweets are private (what’s the point?), the network marketers (collect followers, then unfollow you) and the accounts with 100-300 followers that want to sell me 1,000 or 5,000 or 10,000 followers (bots with a profit agenda).

Keep going. Keep reaching out and following. Interact. It pays off in so many ways.

You’re not kidding about it not being a fast process lol. My follower tally is ever so slowly ticking up and it seems like the majority of them are quality followers so yay. Thank you so much for the advice and encouragement Anne.

I am just now starting a twitter. I only use it for post about my YouTube updates x.x I find twitter to be the hardest next to Instagram because I don’t use them as often and don’t really know how to network as well there but i’m giving it a shot. I could never imagine having 11K followers on anything of mine xDD Just having 100 people on my FB author page makes me nervous lol

Great advice though!!

Hey Mercury, I found you and I’m following you now. It’s not as hard as you think. Just give it a few minutes a day. Post a thought and tag it with an appropriate hashtag. Two of the best for writers to use on Twitter are #AmWriting and #WritingCommunity. You can also use #AmReading. All of those will get you found and get you followed.

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